Android Tablet: Coby Electronics

Friday 19 October 2012

Coby Electronics

In the early 1990's, COBY's business consisted largely of stereo headphones, cassette players, and audio & video accessories. These main product categories evolved to CD players and portable stereo systems in the late 1990's, but remained focused on the audio category due to the barriers that prevented entry into a video market then dominated by few large manufacturers. However, the new millennium brought about few key changes: VHS technology gave way to DVD technology, and Apple's iPod brought about a new age of music downloading via the Internet. These major developments opened the door for COBY to enter into the video category as well as transition from CD based products to MP3 based products.

As Coby gained more expertise in DVD technology, it combined DVD technology with another of COBY's core competencies - portable CE products. In the early 2000's, COBY successfully introduced its line of portable DVD players,and its early entry into the portable DVD player market resulted in substantial market share for the company. COBY also leveraged that success into its next emerging product category - digital photo frames. In fact, COBY was named the #1 selling digital photo frame brand in the US (in units) for calendar year 2008, according to renowned market research firm NPD.

Coby's new expertise in panel technology, gained from developing high-quality portable DVD players and digital photo frames, led the company into its next logical product progression of CCFL TVs. In 2009, COBY formally launched a revamped CCFL TV line by focusing on smaller screen size TVs and TV/DVD combo products, merging the latest technology with a sleek and innovative design.